The man at the bottom
of his own list
Some men arrive here having let themselves slip down their own list. Career, family, everyone else first. The edge has gone and they know it. They are not broken. They are buried.
The Wildman Challenge. 7th Edition
Not a death march either. Four days of training, summit, ocean and recovery in the mountains above Marbella. Built to challenge you hard, then look after you. The full itinerary stays sealed. That's the point.
Marbella · 20–23 May 2027 · Small group · Invite-only
Who this
is for
The man at the bottom
The man at the top
of his game
Other men arrive fit and firing, done with the old version of a lads trip, looking for something that tests them properly and sends them home better than they left.
Same four days. Same terrain. Same standard.
Thirty seconds of it
See it before
See it before
you feel it
Real footage from a previous challenge. Tap to play.
What Actually Happens
The coaching starts
The coaching starts
the day you sign up.
Before. The Commitment
The moment
The moment
you're in.
£250 secures your place. The day your deposit clears, the programme starts. You join the Wildman group and the app that same day, and the clock starts in your favour. The earlier you're in, the more coaching runway you get before Marbella, and the less you pay.
Before. The Preparation
Built before
Built before
you board.
WhatsApp coaching and the Wildman app, supporting your training all the way to the event. You need to be fit enough to train consistently, not fit enough to win anything. We meet you where you are, and the coaching builds the base in the weeks before you arrive. The preparation is the product. The event is the test.
During. The Four Days
Summit, gorge,
Summit, gorge,
open water.
A mountain summit. Hidden gorges. A session in the ocean. A hand-built assault course with 150+ obstacles. And between the hard sessions, sauna, ice baths and proper recovery. You're pushed in a way you'd never push yourself, then brought back down. No nasty surprises. All of it hosted at a world-class facility in the hills above Marbella. The full itinerary stays sealed. That's the point.
After. The Return
It doesn't stay
It doesn't stay
on the mountain.
Leadership, decision-making under pressure, the way you show up at work and at home. Men consistently say the change shows up in real life. You take the man you became back into your work, your family, your life. A different man. Not the one who signed up.
0
Years coaching men
0
Wildman editions. 2027 is the seventh
0
Years leading a mindset academy
0
Obstacles on the hand-built course
"It's not a holiday, not a retreat, not a grueling death march, and not a boys' trip, but it's a blend of all of those. It takes the good things from each."
In Their Own Words
Don't take it
Don't take it
from us.
Six of almost fifty men who've been through it across six editions. No script. Just what it actually did for them. Tap a card to watch.
The Man Leading It
This is run
This is run
by Callum.
Not a weekend operator. A personal trainer since 18 and a mindset and behavioural-change coach since 21, Callum has spent his career on the part of this that matters most: the inner game. Performance coach to hundreds of men. Dads, husbands, founders. And for over a decade the leader of a mindset academy certifying coaches in the psychology he uses on the mountain.
- He doesn't coach from the sidelines. He's in it, every day of it
- He knows the exact line between the edge and breaking
- 2027 is his seventh Wildman edition
The Details
Clean. Honest.
Clean. Honest.
Scannable.
Dates20–23 May 2027
LocationHills above Marbella
GroupSmall. Invite-only
PriceFrom £2,250
Deposit£250
BalanceMonthly. Done before you fly
IncludedStay · food · coaching · recovery
Not includedFlights. Málaga, ~45 min
Coming with others?Group rate available
How fit do I need to be?
Fit enough to train consistently. We meet you where you are. The coaching builds the base in the weeks before you arrive. The least fit man in the room finds the same edge as everyone else.
What if I've never done anything like this?
Good. Most haven't. You won't know everything that's coming. That's by design. You don't need experience; you need to show up.
Why is it more than a race?
A race is an afternoon. This is four days plus weeks of coaching before you arrive. The depth is the difference. Ask any of the men who've done both.
What's the deposit?
£250 secures your place. The earlier you're in, the more coaching runway you get before Marbella.
Can I just do the event without the programme?
No. The preparation is the product; the event is the test. There's one version of this, and it starts the day you sign up.
How does paying monthly work?
£250 secures your place. The rest is spread monthly and finished before you fly. We set your plan up with you after you're in. The earlier you join, the lighter the months.
What's included: accommodation, all food, the four-day Challenge, coaching from sign-up (WhatsApp + the Wildman app), and recovery, sauna and ice baths. Flights aren't included; fly into Málaga, about 45 minutes from base.
Marbella · 20–23 May 2027 · Spots are limited and the group fills
See what
you're made of.
"If you want to stay asleep and stay in your comfort zone, don't. But if you want to grow in every aspect of your life and see what you're really made of, then join. It's going to be challenging. It's going to be painful. But I promise you it's going to pay off." Fran, 33.
Not sure yet? Book a call first. No pressure. We'll talk it through honestly and you decide if it's right for you.